Empowering South Africa's informal economy for lasting change
Why we exist
One in every three South Africans of working age is currently unemployed.
South Africans live in poverty
a day to sustain themselves
Economy growing just over
According to ILO
of Sub-Saharan Africa’s workforce is in the informal economy.
This is where the opportunities to reduce poverty and inequality lie. Our goal is to strengthen the informal economy, creating opportunities for people to move out of poverty and to help others do the same.
At this point, every person that is able to have a sustainable job in South Africa ensures that approximately another 5 to 7 people don’t go hungry.
Tackling the SDGs
Our work directly contributes to realising the following UN Sustainable Development Goals
Decent work and
Our Entrepreneur Development Programme
Using a blend of in-person as well as online (live sessions and self-paced e-learning) we provide tailored, industry-specific content aimed at strengthening and equipping contractors with critical business skills.
Contractors meet with a business mentor each month to get advice and support as they go about applying the skills they have learnt or strengthened.
Contractors meet with a life coach on a monthly basis where they are supported to find solutions to challenges they are facing in their personal and professional lives.
How we improve the lives of our home pros
entrepreneurs directly, and counting
Theory of Change
We offer contractors from low-income communities access to personal and professional development opportunities and connect them to customers.
General business training – 6 modules
Industry-specific business training – 2 modules
Personal Coaching – 12 weeks
Business Mentorship – 8 months
Market access platform – Mobile app & web app
Skilled contractors in the building & construction industry from underserved communities
Our intended impact
Enterprise development – # of Contractors graduated
Turnover growth – % of contractors with turnover growth
Job creation – #of jobs created
Market Access – # of contractors on market access platform
Personal development – % contractors with improved mental health
Improved business knowledges & skills
Access to new markets & clients
Improved business operations