our impact
Empowering South Africa's informal economy for lasting change
Why we exist
One in every three South Africans of working age is currently unemployed.
A staggering
18.2m
South Africans live in poverty
Less than
$2
a day to sustain themselves
Economy growing just over
1%
each year
According to ILO
85%
of Sub-Saharan Africa’s workforce is in the informal economy.
This is where the opportunities to reduce poverty and inequality lie. Our goal is to strengthen the informal economy, creating opportunities for people to move out of poverty and to help others do the same.
At this point, every person that is able to have a sustainable job in South Africa ensures that approximately another 5 to 7 people don’t go hungry.

Tackling the SDGs
Our work directly contributes to realising the following UN Sustainable Development Goals

SDG 1
No poverty

SDG 8
Decent work and
economic growth

SDG 10
Reduced Inequalities
Our Entrepreneur Development Programme


Training
Using a blend of in-person as well as online (live sessions and self-paced e-learning) we provide tailored, industry-specific content aimed at strengthening and equipping contractors with critical business skills.

Mentoring
Contractors meet with a business mentor each month to get advice and support as they go about applying the skills they have learnt or strengthened.

Life coaching
Contractors meet with a life coach on a monthly basis where they are supported to find solutions to challenges they are facing in their personal and professional lives.
Impact Outcomes
How we improve the lives of our home pros
Over
1 000
new jobs
created
Impacting
465
entrepreneurs directly, and counting
More than
6 500
indirect beneficiaries
Theory of Change
We offer contractors from low-income communities access to personal and professional development opportunities and connect them to customers.

Our work
Activities

General business training – 6 modules

Industry-specific business training – 2 modules

Personal Coaching – 12 weeks

Business Mentorship – 8 months

Market access platform – Mobile app & web app
Our people

Skilled contractors in the building & construction industry from underserved communities
Locations

Cape Town

Gauteng

Durban

North West

Our intended impact
Outputs

Enterprise development – # of Contractors graduated

Turnover growth – % of contractors with turnover growth

Job creation – #of jobs created

Market Access – # of contractors on market access platform

Personal development – % contractors with improved mental health
Outcomes
SHORT TERM

Improved business knowledges & skills

Access to new markets & clients

Business leads

Increased turnover
LONG TERM

Improved business operations

Business growth

Job creation

Formalised businesses

Business compliance